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NASCAR The Game: 2011 , also known as NASCAR 2011: The Game , is the first edition of the NASCAR The Game racing simulator series. Developed by Eutechnyx and published by Activision , it was released for PlayStation 3 and Xbox 360 on March 29, 2011, then for Wii on May 24.  It is the first NASCAR game since the contract between EA Sports and NASCAR expired (not including Gran Turismo 5 ), and the first by Activision Blizzard since NASCAR Racing 2003 Season (from Sierra, which later became Vivendi Universal Games, and now Activision Blizzard).
The game was officially announced on September 29, 2010 by Activision and Eutechnyx ,  even though there were rumors of a new NASCAR game since the expiration of NASCAR's contract with EA Sports .  The announcement included the platforms the game will be compatible with, such as PlayStation 3 , Xbox 360 , and Wii . 
On October 3, 2010 the first game trailer was introduced on Speed 's NASCAR Race Day show.  Since then many screenshots have been released.  On January 11, 2011, the box cover for the game was released.